Our Chinese Culture & Business Etiquette TrainingTM aims to help companies and individuals do better business with China.


"Cross-cultural communication training can increase the productivity of a business by 30%."

  Accenture, 2006


This one-day training course is designed specifically for those who commit to take benefits of a clear and precise understanding of Chinese culture in dealing his/ her business relationship with Chinese clients, customers, employees or partners.


  • It introduces you to the fine arts of written and unwritten rules of conduct in Chinese business etiquette;
  • It equips you with a better understanding of the fundamental and key elements of Chinese culture to facilitate adjustments and realignment of two different cultures in business communication;
  • It enables you to form comparative perspectives in managing smooth business communication and taking an informed decision-making process.


Chinese Culture & Business Etiquette Training™ includes a lot of dos and don'ts, body language, etiquette which are important for establishing trust and common understanding in a flourishing business relationship. Key topics include:


  • Fundamental culture awareness of Chinese business environment;
  • Introduction and greetings;
  • Business meeting particulars;
  • Fengshui and Business;
  • Banquet etiquette;
  • Requesting and offering Help;
  • Receiving visitors from China;
  • Telephone and email etiquette.

The one-day training consists of both theory and practical sessions, where you will have plenty of opportunities to discuss your experience of doing business with Chinese, enhance your understanding of the importance of verbal and non-verbal communication, and grow confidence in winning the art of war.


Book your place on one of our training days.



For all attendees who have successfully completed one of our Chinese Culture & Business Etiquette Training sessions, we offer one session of 30-minutes telephone consultancy on Chinese business culture & etiquette Free of charge.


Consultancy for Business is charged subject to pre-defined requirements and agreed costs. This includes all areas needed by businesses or individuals for ensuring and enhancing their business prospects with China. These may range from researching a Chinese market/ sector, advising on organising business events for Chinese associates, identifying a suitable business partner/ supplier in China, to helping set up a branch or a new business in China.


If you are driven to achieve prosperous business with China, contact us today to find out how we could assist you to win the art of war.